{"id":18,"date":"2012-12-06T12:01:51","date_gmt":"2012-12-06T06:31:51","guid":{"rendered":"https:\/\/www.kapilgupta.in\/blog\/?p=18"},"modified":"2017-09-01T17:48:57","modified_gmt":"2017-09-01T12:18:57","slug":"call-to-boycott-cleartrip","status":"publish","type":"post","link":"https:\/\/www.kapilgupta.in\/blog\/call-to-boycott-cleartrip\/","title":{"rendered":"Call to boycott Cleartrip!"},"content":{"rendered":"<p><strong>PR and the Buzz about Cleartrip \u00a0<\/strong><\/p>\n<p>Cleartrip&#8217;s recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable.\u00a0Having said that, using this to get cheap publicity with their customers by telling them &#8216;how much they care&#8217; is just as sad.<\/p>\n<p>As an agency, I am very disappointed by Cleartrip&#8217;s actions. This Kejriwal like &#8220;Expose&#8221; needs to end. I am sure the PR agency will have sufficient examples of when the brand would have hidden something and would have sought the support from the same PR agency. Does that mean that the PR agency should now go out and expose everything they know?<\/p>\n<p>I remember just 4 months back we were facing a large brand, which owed us lacs. I thought very hard and decided against taking a similar action. The brand only paid 50% of what was due and we accepted, moved on, albeit grudgingly.<\/p>\n<p>I, as a responsible social media professional would like to call my fellow bloggers, social media professionals, tweeples and agency partners to boycott Cleartrip till they issue a public apology for their misconduct.<\/p>\n<p>Would love to hear your thoughts.<\/p>\n<p>Kapil Gupta<\/p>\n<p>CEO, OMLogic<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR and the Buzz about Cleartrip \u00a0 Cleartrip&#8217;s recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable.\u00a0Having said that, using this to get cheap publicity with their customers by telling them &#8216;how much they care&#8217; is just as sad. As an agency, I am very disappointed by Cleartrip&#8217;s actions. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[14,10,12,11,13],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-digital-and-social-media-expert","tag-buzzpr","tag-cleartrip","tag-cleartrips-firing","tag-pr-agency","tag-pr-agency-misusing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call to boycott Cleartrip! - Kapil Gupta Blog | Bold Takes on Politics, Society &amp; Mindset<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kapilgupta.in\/blog\/call-to-boycott-cleartrip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to boycott Cleartrip! - Kapil Gupta Blog | Bold Takes on Politics, Society &amp; Mindset\" \/>\n<meta property=\"og:description\" content=\"PR and the Buzz about Cleartrip \u00a0 Cleartrip&#8217;s recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable.\u00a0Having said that, using this to get cheap publicity with their customers by telling them &#8216;how much they care&#8217; is just as sad. 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