{"id":2666,"date":"2026-09-25T09:30:47","date_gmt":"2026-09-25T04:00:47","guid":{"rendered":"https:\/\/www.kapilgupta.in\/blog\/?p=2666"},"modified":"2026-09-24T13:17:48","modified_gmt":"2026-09-24T07:47:48","slug":"indian-eye-care-healthcare-marketing","status":"publish","type":"post","link":"https:\/\/www.kapilgupta.in\/blog\/indian-eye-care-healthcare-marketing\/","title":{"rendered":"Is Indian Eye Care Becoming Too Commercial? What Dr. Ritin Goyal Says About \u20b949 Eye Tests, Home Eye Testing and Healthcare Marketing"},"content":{"rendered":"

We have \u20b949 eye tests.<\/p>\n

We have eye check-ups at home.<\/p>\n

We have apps helping us find doctors.<\/p>\n

We have glasses arriving at our doorstep.<\/p>\n

We have Instagram telling us which surgery we should get before we have even met the surgeon.<\/p>\n

Eye care has probably never been this accessible.<\/p>\n

The interesting question is:<\/p>\n

Are we getting better eye care?
\nOr are we just getting better at selling eyewear?<\/strong><\/p>\n

That was one of the central questions in my conversation with Dr. Ritin Goyal<\/strong> on Truth Shots with Kapil<\/em>.<\/p>\n

Ritin has spent around 15 years practising eye care, and what made this conversation interesting was that it wasn’t really about eyes alone.<\/p>\n

It was about healthcare.<\/p>\n

Business.<\/p>\n

Marketing.<\/p>\n

Algorithms.<\/p>\n

Aggregators.<\/p>\n

Insurance.<\/p>\n

Technology.<\/p>\n

And the increasingly complicated line between treating a patient and acquiring a customer.<\/p>\n

Because healthcare is a strange business.<\/p>\n

The customer usually knows less than the person selling the service.<\/p>\n

Which makes trust incredibly valuable.<\/p>\n

And incredibly easy to exploit.<\/p>\n

Indian Eye Care Is Actually Really Good<\/h2>\n

We began with a question that probably makes the entire conversation sound more pessimistic than it actually was.<\/p>\n

Is the patient becoming the product?<\/p>\n

Before getting into everything wrong with modern healthcare, Ritin made an important distinction.<\/p>\n

Indian healthcare compared with international standards?<\/p>\n

We do pretty well.<\/p>\n

Indian eye care<\/strong> compared with the rest of the world?<\/p>\n

In his words:<\/p>\n

\u201cWe are the shining bright star.\u201d<\/strong><\/p>\n

Indian eye surgeons operate at enormous volumes.<\/p>\n

Procedures like cataract surgery have become remarkably efficient.<\/p>\n

A patient can walk in struggling to see, undergo a relatively short procedure and potentially walk out with dramatically improved vision.<\/p>\n

There are very few areas of healthcare where the before and after can be that immediate.<\/p>\n

Which also means eye care has something businesses dream about:<\/p>\n

A very high happiness quotient.<\/p>\n

Solve someone’s eyesight and you don’t need a complicated customer satisfaction survey.<\/p>\n

They can see.<\/p>\n

That’s a fairly convincing outcome.<\/p>\n

But when an industry becomes efficient, scalable and valuable, something else inevitably arrives.<\/p>\n

Business models.<\/p>\n

Healthcare Has Discovered Digital Marketing<\/h2>\n

There was a time when a hospital’s reputation was built largely through doctors, referrals and word of mouth.<\/p>\n

Then came digital.<\/p>\n

Print weakened.<\/p>\n

Television became less important.<\/p>\n

Search became critical.<\/p>\n

Social media became unavoidable.<\/p>\n

And suddenly doctors were not only competing on medical outcomes.<\/p>\n

They were competing for attention<\/strong>.<\/p>\n

Which creates an unusual problem.<\/p>\n

Algorithms don’t necessarily reward nuance.<\/p>\n

They reward engagement.<\/p>\n

And what generates engagement extremely well?<\/p>\n

Fear.<\/p>\n

Greed.<\/p>\n

Certainty.<\/p>\n

Unfortunately, healthcare contains plenty of the first two and very little of the third.<\/p>\n

Medicine is full of probabilities.<\/p>\n

\u201cThis may work.\u201d<\/p>\n

\u201cThis usually works.\u201d<\/p>\n

\u201cThere is a small risk.\u201d<\/p>\n

\u201cWe need to investigate further.\u201d<\/p>\n

\u201cIt depends.\u201d<\/p>\n

Excellent medical language.<\/p>\n

Terrible Instagram language.<\/p>\n

\u201cDO THIS BEFORE IT’S TOO LATE.\u201d<\/p>\n

Much better.<\/p>\n

Ritin’s point was that when platforms reward fear, greed and certainty in areas that are inherently grey, healthcare professionals face a difficult choice.<\/p>\n

Create nuanced content that may not travel.<\/p>\n

Or simplify reality until the algorithm likes it.<\/p>\n

And that is where education can slowly become marketing.<\/p>\n

Fear Gets More Reach Than Facts<\/h2>\n

This part was particularly interesting to me because I come from marketing.<\/p>\n

And as a marketer, I have said some version of this many times:<\/p>\n

Fear sells.<\/strong><\/p>\n

The stick often works better than the carrot.<\/p>\n

Tell someone what they can gain and they may listen.<\/p>\n

Tell them what they could lose and suddenly you have their attention.<\/p>\n

That logic works beautifully in marketing.<\/p>\n

So I asked Ritin:<\/p>\n

Why shouldn’t it work in healthcare?<\/p>\n

His answer was immediate.<\/p>\n

Absolutely not.<\/strong><\/p>\n

And his reasoning gets to the heart of the doctor-patient relationship.<\/p>\n

A doctor will almost always know more about the medical situation than the patient.<\/p>\n

That knowledge gap is unavoidable.<\/p>\n

The patient may have Google.<\/p>\n

The doctor has years of training and clinical experience.<\/p>\n

And according to Ritin, that leaves the doctor with two choices:<\/p>\n

Explain the knowledge gap.
\nOr exploit it.<\/strong><\/p>\n

That may have been my favourite line from the entire conversation.<\/p>\n

Because the same information can be used in completely different ways.<\/p>\n

\u201cYou should understand this risk.\u201d<\/p>\n

Education.<\/p>\n

\u201cIf you don’t do this immediately, something terrible could happen.\u201d<\/p>\n

Maybe education.<\/p>\n

Maybe fear.<\/p>\n

The difference is often not the information.<\/p>\n

It is the intention behind how you use it.<\/p>\n

The \u20b949 Eye Test Is Brilliant Marketing<\/h2>\n

Then we came to something most Indians have probably seen by now.<\/p>\n

\u20b949 eye test.<\/p>\n

\u20b999 consultation.<\/p>\n

Free eye check-up.<\/p>\n

From a marketing perspective?<\/p>\n

Fantastic.<\/p>\n

Low entry barrier.<\/p>\n

Easy acquisition.<\/p>\n

Get somebody through the door and begin the relationship.<\/p>\n

Nothing inherently wrong with that.<\/p>\n

But Ritin raised a more interesting business question.<\/p>\n

Who does the patient become loyal to?<\/strong><\/p>\n

Traditionally, healthcare relationships were often doctor-led.<\/p>\n

You trusted a particular doctor.<\/p>\n

You returned to that doctor.<\/p>\n

You recommended that doctor.<\/p>\n

But if the relationship begins with:<\/p>\n

\u20b949 EYE TEST<\/strong><\/p>\n

the loyalty may shift.<\/p>\n

You are no longer necessarily going because of Dr. X.<\/p>\n

You are going because the organisation owns the offer.<\/p>\n

The doctor can become faceless.<\/p>\n

And a faceless doctor is easier to replace.<\/p>\n

From a business perspective, that’s enormously useful.<\/p>\n

You can standardise.<\/p>\n

Hire.<\/p>\n

Replace.<\/p>\n

Expand.<\/p>\n

Open more locations.<\/p>\n

The brand owns the customer relationship.<\/p>\n

Not the individual doctor.<\/p>\n

Very scalable.<\/p>\n

The uncomfortable question is what happens to care when healthcare starts behaving exactly like every other scalable consumer business.<\/p>\n

Eye Care Is Not Eyewear<\/h2>\n

Then came the line that probably best captures the episode.<\/p>\n

We were discussing home eye testing.<\/p>\n

And conceptually, it sounds fantastic.<\/p>\n

India is enormous.<\/p>\n

Access is difficult.<\/p>\n

If we could bring eye services home with the convenience of Swiggy or Zomato<\/strong>, surely that would be useful.<\/p>\n

Ritin agreed that home testing holds tremendous promise.<\/p>\n

But then he made the distinction:<\/p>\n

\u201cWhat you’re getting at home is not eye care. It is eyewear.\u201d<\/strong><\/p>\n

That changes the conversation.<\/p>\n

Someone coming home, checking your spectacle power and selling you glasses is providing a useful service.<\/p>\n

But checking spectacle power is not the same thing as checking eye health.<\/p>\n

You can potentially have perfect spectacle power and still have an eye problem.<\/p>\n

Ritin gave examples such as retinal conditions and glaucoma to explain why comprehensive eye care goes beyond determining which number should be printed on your prescription.<\/p>\n

This doesn’t make home eye testing bad.<\/p>\n

It makes the terminology important.<\/p>\n

Convenience is valuable.<\/p>\n

But convenience should not create false reassurance.<\/p>\n

Your food arriving home means you have eaten.<\/p>\n

Your glasses arriving home does not necessarily mean your eyes have been comprehensively examined.<\/p>\n

Maybe We Are Ordering Healthcare Like Food<\/h2>\n

This Swiggy-Zomato comparison stayed with me because healthcare increasingly looks like every other consumer category.<\/p>\n

Click.<\/p>\n

Compare.<\/p>\n

Book.<\/p>\n

Discount.<\/p>\n

Deliver.<\/p>\n

Rate.<\/p>\n

Repeat.<\/p>\n

We have spent two decades removing friction from consumer experiences.<\/p>\n

And mostly, that has been fantastic.<\/p>\n

Nobody misses standing in queues to book airline tickets.<\/p>\n

Nobody wants to call six restaurants to find out who delivers.<\/p>\n

So naturally, we want the same experience from healthcare.<\/p>\n

But healthcare has one annoying characteristic.<\/p>\n

It refuses to become simple just because the interface became simple.<\/strong><\/p>\n

A hotel room is still a hotel room whether you book it at reception or through an app.<\/p>\n

A medical decision isn’t necessarily the same product every time.<\/p>\n

Two people with similar symptoms can require completely different decisions.<\/p>\n

Which brings us to aggregators.<\/p>\n

\u201cThis Is Not OYO\u201d<\/h2>\n

Healthcare aggregators make intuitive business sense.<\/p>\n

Patients need doctors.<\/p>\n

Doctors need patients.<\/p>\n

Put a platform in the middle.<\/p>\n

Match them.<\/p>\n

Take a fee.<\/p>\n

The internet has built enormous businesses using exactly this model.<\/p>\n

Hotels.<\/p>\n

Restaurants.<\/p>\n

Taxis.<\/p>\n

Homes.<\/p>\n

Freelancers.<\/p>\n

Why not doctors?<\/p>\n

Ritin’s response was not subtle.<\/p>\n

He strongly criticised the online healthcare aggregation model and argued that healthcare cannot be treated like OYO selling hotel rooms.<\/p>\n

His larger concern was incentives.<\/p>\n

Once patient acquisition has a cost, somebody eventually has to recover that cost.<\/p>\n

If a platform spends money acquiring a patient and a healthcare provider spends money getting that patient through the platform, the economics of that transaction begin influencing the system.<\/p>\n

Now the patient isn’t merely someone who needs care.<\/p>\n

They have an acquisition cost<\/strong>.<\/p>\n

And businesses generally like recovering acquisition costs.<\/p>\n

Preferably with a return.<\/p>\n

This is normal language in marketing.<\/p>\n

CAC.<\/p>\n

LTV.<\/p>\n

Conversion.<\/p>\n

Upsell.<\/p>\n

Retention.<\/p>\n

Perfectly reasonable words when selling software.<\/p>\n

They sound slightly different when the \u201cconversion\u201d is a medical procedure.<\/p>\n

When the Patient Becomes the Product<\/h2>\n

Which brings us back to where we started.<\/p>\n

Is the patient becoming the product?<\/p>\n

Healthcare has always been a business at some level.<\/p>\n

Doctors need to earn.<\/p>\n

Hospitals have salaries.<\/p>\n

Machines cost money.<\/p>\n

Technology costs money.<\/p>\n

Buildings cost money.<\/p>\n

There is nothing inherently immoral about healthcare being economically sustainable.<\/p>\n

The interesting question is what happens when commercial incentives begin designing the patient journey<\/strong>.<\/p>\n

Did you need the investigation?<\/p>\n

Or did the business need the investigation?<\/p>\n

Did you need the procedure?<\/p>\n

Or did somebody need a conversion?<\/p>\n

Did you choose this doctor because they were right for you?<\/p>\n

Or because they won the auction for your attention?<\/p>\n

Those questions don’t automatically mean something unethical happened.<\/p>\n

But they are questions worth asking.<\/p>\n

Especially when the person asking them\u2014the patient\u2014is also the person with the least information in the room.<\/p>\n

The Doctor Knows More Than You. That’s the Point.<\/h2>\n

There is a popular fantasy that Google has democratised medical knowledge.<\/p>\n

It has democratised medical information<\/strong>.<\/p>\n

Not necessarily medical judgement.<\/p>\n

You can read about a procedure.<\/p>\n

Watch twenty videos.<\/p>\n

Compare technologies.<\/p>\n

Read patient reviews.<\/p>\n

Join a Reddit thread.<\/p>\n

By midnight you may know seventeen medical terms you didn’t know at breakfast.<\/p>\n

That does not necessarily mean you know what treatment you need.<\/p>\n

Which is why the knowledge gap Ritin described matters.<\/p>\n

The doctor’s advantage isn’t a flaw in healthcare.<\/p>\n

It is literally why you went to the doctor.<\/p>\n

The problem begins when that asymmetry becomes a sales advantage instead of a clinical responsibility.<\/p>\n

Explain or exploit.<\/strong><\/p>\n

Same gap.<\/p>\n

Completely different healthcare system.<\/p>\n

For another perspective on why we often mistake complexity for expertise<\/strong>, see Why Smart People Complicate Simple Problems: The Power of Simple Thinking<\/a>.<\/p>\n

Technology Names Sound Better Than Treatments<\/h2>\n

We also spoke about spectacle-removal surgery.<\/p>\n

LASIK.<\/p>\n

Contoura.<\/p>\n

And the endless terminology patients encounter while researching procedures.<\/p>\n

Ritin made a useful point.<\/p>\n

Sometimes patients become attached to the name of the technology<\/strong> rather than understanding the actual medical decision.<\/p>\n

His analogy was essentially this:<\/p>\n

Imagine going for a haircut and demanding a particular brand of scissors.<\/p>\n

You don’t normally do that.<\/p>\n

You care about the haircut.<\/p>\n

Yet in healthcare marketing, technology brands can become the product.<\/p>\n

The machine sounds advanced.<\/p>\n

The procedure sounds newer.<\/p>\n

The terminology sounds premium.<\/p>\n

So naturally, patients begin asking for the technology they have heard about online.<\/p>\n

Again, information isn’t bad.<\/p>\n

But knowing the name of the tool isn’t the same thing as knowing whether that tool is appropriate for you.<\/p>\n

A very expensive hammer is still only useful when the problem is a nail.<\/p>\n

Spectacle Removal Is Not a Medical Emergency<\/h2>\n

This was another useful distinction.<\/p>\n

Spectacle-removal procedures are largely elective.<\/p>\n

You wear glasses.<\/p>\n

You don’t want to wear glasses.<\/p>\n

There are procedures that may allow you to reduce or eliminate that dependence if you’re an appropriate candidate.<\/p>\n

Nothing wrong with wanting that.<\/p>\n

But wanting freedom from spectacles is different from treating a disease.<\/p>\n

That distinction matters because elective healthcare naturally behaves more like a consumer category.<\/p>\n

People compare.<\/p>\n

Research.<\/p>\n

Negotiate.<\/p>\n

Look for newer technology.<\/p>\n

Ask friends.<\/p>\n

Search YouTube.<\/p>\n

Check prices.<\/p>\n

And yes, sometimes try to negotiate a free surgery.<\/p>\n

I know this because apparently I am that patient.<\/p>\n

The broader point is that when medicine becomes elective, the boundary between patient and consumer<\/strong> becomes even more interesting.<\/p>\n

You still need medical judgement.<\/p>\n

But you’re also shopping.<\/p>\n

Healthcare has to somehow accommodate both.<\/p>\n

Insurance Changes the Equation Again<\/h2>\n

Then add insurance.<\/p>\n

Now the transaction has three parties.<\/p>\n

Patient.<\/p>\n

Healthcare provider.<\/p>\n

Insurer.<\/p>\n

The person receiving the service may not be the person directly paying the full bill.<\/p>\n

Which changes incentives again.<\/p>\n

Insurance is obviously valuable.<\/p>\n

It can make expensive treatment accessible when people need it.<\/p>\n

But every layer added between the patient and the actual price changes how decisions are made.<\/p>\n

What is covered?<\/p>\n

What isn’t?<\/p>\n

What qualifies as medically necessary?<\/p>\n

What is elective?<\/p>\n

What investigation gets approved?<\/p>\n

What procedure doesn’t?<\/p>\n

Healthcare economics quickly becomes less about a doctor and patient sitting in a room and more about an ecosystem of policies, approvals and incentives.<\/p>\n

And somewhere inside all of that is a person who simply wants to see properly.<\/p>\n

These questions around accessibility, affordability and accountability in India’s healthcare system<\/strong> have also been explored in another Truth Shots conversation.<\/p>\n

Doctors Remember the Surgeries That Went Wrong<\/h2>\n

Towards the end of the conversation, the business discussion became much more human.<\/p>\n

Ritin has performed thousands of surgeries.<\/p>\n

You would imagine that after enough successful procedures, the numbers become the story.<\/p>\n

How many surgeries?<\/p>\n

How fast?<\/p>\n

How much volume?<\/p>\n

How many patients?<\/p>\n

But he said something very different.<\/p>\n

What stays with him are the matches he lost.<\/p>\n

The surgery that didn’t go as planned.<\/p>\n

The outcome that wasn’t what he wanted.<\/p>\n

Those are the ones that stick.<\/p>\n

Everything else eventually becomes a number.<\/p>\n

That may be the clearest explanation of why healthcare can never become completely like another consumer business.<\/p>\n

For a platform, one unsuccessful transaction may be a percentage point.<\/p>\n

For a doctor, it can be the patient they remember years later.<\/p>\n

Faster Isn’t Always Better<\/h2>\n

That also explains Ritin’s view on surgical speed.<\/p>\n

High-volume eye surgery can become extremely efficient.<\/p>\n

Experienced surgeons can operate very quickly.<\/p>\n

But his objective isn’t to create a world record.<\/p>\n

If a procedure can be done faster, wonderful.<\/p>\n

If slowing down makes it safer in a particular situation, slow down.<\/p>\n

That sounds obvious.<\/p>\n

But modern business culture has trained us to worship efficiency.<\/p>\n

More.<\/p>\n

Faster.<\/p>\n

Cheaper.<\/p>\n

Scalable.<\/p>\n

Automated.<\/p>\n

Optimised.<\/p>\n

Healthcare needs many of those things.<\/p>\n

But there is a point where optimisation meets a human body.<\/p>\n

And the human body has never cared about your quarterly efficiency metrics.<\/p>\n

So Is Eye Care Becoming a Business?<\/h2>\n

Yes.<\/p>\n

But perhaps that isn’t even the right question.<\/p>\n

Eye care has always had economics.<\/p>\n

The better question is:<\/p>\n

What happens when the logic of consumer business becomes the logic of healthcare?<\/strong><\/p>\n

When attention becomes acquisition.<\/p>\n

When patients become leads.<\/p>\n

When doctors become creators.<\/p>\n

When algorithms decide which medical message gets visibility.<\/p>\n

When convenience becomes the product.<\/p>\n

When platforms sit between doctors and patients.<\/p>\n

When fear improves engagement.<\/p>\n

When medical technology becomes marketing language.<\/p>\n

None of these things are automatically bad.<\/p>\n

Digital platforms can educate millions.<\/p>\n

Home services can improve access.<\/p>\n

Affordable eye tests can bring people into the healthcare system.<\/p>\n

Technology can improve outcomes.<\/p>\n

Businesses can scale care to places individual doctors never could.<\/p>\n

But every improvement brings an incentive.<\/p>\n

And incentives shape behaviour.<\/p>\n

Which is why perhaps the most important line from my conversation with Ritin wasn’t about eyes at all.<\/p>\n

It was about responsibility.<\/p>\n

A doctor knows more than the patient.<\/p>\n

That gap will always exist.<\/p>\n

And you can use it in two ways.<\/p>\n

**Explain it.<\/p>\n

Or exploit it.**<\/p>\n

Everything else\u2014the \u20b949 tests, Instagram reels, aggregators, home eye checks, technology, insurance\u2014is ultimately secondary to that choice.<\/p>\n

Because the future of eye care will almost certainly become more digital.<\/p>\n

More convenient.<\/p>\n

More scalable.<\/p>\n

More commercial.<\/p>\n

The question is whether, in becoming all of those things, we remember what the product was supposed to be in the first place.<\/p>\n

Not glasses.<\/p>\n

Not procedures.<\/p>\n

Not conversions.<\/p>\n

Care.<\/strong><\/p>\n

Frequently Asked Questions About Indian Eye Care<\/h2>\n

Is Indian eye care good compared with international standards?<\/h3>\n

According to Dr. Ritin Goyal’s perspective in the Truth Shots with Kapil<\/em> conversation, Indian eye care compares very well internationally. He described Indian eye care as a \u201cshining bright star\u201d and discussed the efficiency and high volume of procedures such as cataract surgery.<\/p>\n

What is a \u20b949 eye test?<\/h3>\n

A \u20b949 eye test is a low-cost eye-care offer that can reduce the barrier to accessing an eye-related service. From a marketing perspective, such offers can also help healthcare organisations attract new patients and begin a customer relationship.<\/p>\n

Is a home eye test the same as a comprehensive eye examination?<\/h3>\n

Not necessarily. Checking spectacle power is different from evaluating overall eye health. As discussed in the conversation with Dr. Ritin Goyal, home eyewear services may provide convenience but should not automatically be understood as a comprehensive examination of eye health.<\/p>\n

Why is digital marketing changing healthcare?<\/h3>\n

Digital marketing has changed how healthcare professionals and organisations reach patients. Search and social media allow doctors and healthcare brands to compete for attention, while algorithms often reward content that generates engagement. This can create tension between nuanced medical information and simplified, attention-driven content.<\/p>\n

Why can fear-based healthcare marketing be problematic?<\/h3>\n

Fear can be highly effective at attracting attention, but healthcare involves a significant knowledge gap between doctors and patients. The discussion with Dr. Ritin Goyal highlights the importance of using medical knowledge to explain risks and choices rather than using the patient’s lack of knowledge as a reason to create unnecessary fear.<\/p>\n

What is the difference between eye care and eyewear?<\/h3>\n

Eyewear generally refers to products and services related to spectacles, prescriptions and vision correction. Eye care is broader and can involve evaluating overall eye health. A service that checks spectacle power does not necessarily constitute a comprehensive eye-health examination.<\/p>\n

What are healthcare aggregators?<\/h3>\n

Healthcare aggregators are digital platforms that connect patients with healthcare providers. They can make it easier for patients to discover and book doctors, but they also introduce commercial considerations such as patient acquisition costs and platform incentives.<\/p>\n

Is spectacle-removal surgery a medical emergency?<\/h3>\n

Spectacle-removal procedures are generally discussed as elective procedures rather than emergency treatment. Whether a person is an appropriate candidate for a particular procedure is a medical decision that requires individual evaluation.<\/p>\n

Why should patients not choose an eye procedure only because of its technology name?<\/h3>\n

A technology or procedure name does not by itself establish whether it is appropriate for an individual patient. The conversation with Dr. Ritin Goyal emphasises the difference between knowing the name of a technology and understanding the underlying clinical decision.<\/p>\n

How does insurance affect healthcare decisions?<\/h3>\n

Insurance adds another participant to the healthcare ecosystem alongside the patient and healthcare provider. Coverage rules, approvals, exclusions and definitions of medical necessity can all influence how healthcare decisions are made.<\/p>\n

What is the biggest lesson from Dr. Ritin Goyal’s conversation?<\/h3>\n

One of the central ideas from the conversation is the importance of the doctor-patient knowledge gap. A doctor generally knows more about the patient’s medical situation than the patient does. The key question is whether that knowledge gap is used to explain<\/strong> the situation to the patient or to exploit<\/strong> it.<\/p>\n

Watch Truth Shots with Kapil Featuring Dr. Ritin Goyal<\/h2>\n

Want to hear Dr. Ritin Goyal discuss Indian eye care, \u20b949 eye tests, home eye testing, healthcare marketing, digital platforms, LASIK, technology, insurance and the doctor-patient relationship?<\/strong><\/p>\n

Watch Truth Shots with Kapil featuring Dr. Ritin Goyal<\/strong> on YouTube @kgismofficial<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have \u20b949 eye tests. We have eye check-ups at home. We have apps helping us find doctors. We have glasses arriving at our doorstep. We have Instagram telling us which surgery we should get before we have even met the surgeon. Eye care has probably never been this accessible. The interesting question is: Are […]<\/p>\n","protected":false},"author":4,"featured_media":2670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[365],"tags":[1208,1202,1206,1207,1205,1204,1201,1203],"class_list":["post-2666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truth-shots-with-kapil","tag-digital-healthcare","tag-eye-care-in-india","tag-eye-care-vs-eyewear","tag-healthcare-marketing","tag-home-eye-check-up","tag-home-eye-testing","tag-indian-eye-care","tag-49-eye-test"],"acf":[],"yoast_head":"\nIs Indian Eye Care Becoming Too Commercial? 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