While it has been an amazing experience working for brands in all sizes, shapes and forms over the last few years, 2017 started differently. For the first time, I took one of the brands and became a customer.
It’s not that I have never consumed the content/products of the brands I have worked for before, but this one was different. It’s much more invasive and involved than any of the other ones.
We started working for an Eye Hospital, Eye7 (AKA Chaudhary Eye Center). I loved the new Contoura Vision Technology and used it to correct my vision. To my surprise, the process was amazingly... Read More...
Perhaps the biggest impact of the digital world is the job of the HR.
From being a role where the profile was simply to hire those that fitted well with the company, offering bananas for every good performance and firing those that didn't fit well, HR has become what we in OMLogic call as 'Office Boss'. In smaller companies, this role becomes even more critical due to varied functions that this role encompasses. Specifically in service based startups, HR needs to become the second in command in the company.
Office Boss: A person who is the glue that holds the entire organization toget... Read More...
The business capital of Delhi, Connaught Place, is all set to become a no-traffic zone from 1st February.
While some may dismiss this decision as juvenile, it seems like a very calculated move to attract media and attention.
Is there a need to control traffic and its movement in CP - YES. But the solution being proposed it extremely absurd. I am surprised at the apathy with which such decisions are being made in this country, especially Delhi. Seems like we have become a test ground of whimsical, irrational politicians to try-out ideas with no ground level thinking to it.
What is ... Read More...
Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option.
Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More...
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little.
The impact: The real estate game changes forever!
Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More...
Rich getting richer while poor suffers – this is considered a key evil in the society. This is what keeps us from providing equality. But what’s the cause?
The constitution declares India to be a sovereign, socialist, secular, democratic republic. But we have done little to achieve a better socialist society. Socialism here means equal opportunity, equal rights and equal ability to be able to live well, NOT equal pay. It is equal pay based on work done irrespective of all other factors.
If looked closely, socialism would essentially mean that rich shouldn’t be able to get richer ju... Read More...
In the last blog I talked about how demonetization looks like a TRUE socialist movement or policy created in independent India. The last 3 weeks has indeed been a rollercoaster ride for all of us. As politicians, activists, common people discussed, debated, criticized and accepted the move, memes, conspiracy theories and obnoxious WhatsApp messages and Facebook statuses spread like wildfire.
Even today the nation stands polarized and the good, bad and ugly about the move has rented our peace of mind.
After much conversation, coffee and analysis, my point of view now has some fineprints*.... Read More...
Perhaps the biggest change in India since I have been born has been what we have seen in the last 4 days.
It’s not the change that amazes me… It’s the ferocity with which it has happened. For years and decades, cynics like me have been calling for an almost dictatorship like rule in India to cause major changes. This change seems exactly like that.
This is perhaps the most secular change that we have ever seen in this country. There is no exception for the rich or the poor, for Hindu or Muslim, for Brahmin or Dalit. There seems to be a clear focus in the government to not give a ba... Read More...
Its been an amazing last 36 hours. The world has changed more in the last 36 hours than it does over decades. 9/11 and 11/9 are 2 dates that the world will remember for a very very long time to come.
If you are Indian, its even more special for you. More on that in a separate discussion.
I don't want to debate on whether Trump is the right guy or wrong. But its representational for sure. Lets look at emerging political themes we have in 2016 globally and will continue to see over the next 10 years:
Majority is the new minority: Minorities have governed politics for the last 50 year... Read More...