Digital & Social Media Expert Archives

The Delhi fire-cracker ban! The right way…

Delhi recently put a ban on the fire-crackers. While it’s a good way to control the pollution, it is once again a demonstration of innovative thinking that governments should do. It seems like our government rates citizens at the lowest grade of importance for them (specially this ever-ignored middle class). All their decision making seems to come from an autocratic decree approach and people are just expected to ‘live with it’. This sort of unimaginative thinking used to be more prevalent in Islamic ruled countries earlier but is not gaining much higher traction in India. Lets firs... Read More

#FeekiWaaliDiwali – Colorless Diwali

It’s the biggest festival of India. Its what binds everyone together. Its one of the few things that transcends above caste, region, gender and believe it or not, even religion. For years we have rejoiced the festival of Diwali like nothing else. But 2017 is different. The lackluster marketplaces, the missing euphoria, the reduced lighting, the dull scene all around, it is getting depressing. In this madness of the fight between left and right wing, the social media conversations that seem to have taken over everything, we seem to not be paying attention to perhaps the best indicator of th... Read More

I am Hiring!

This isn’t a normal job post, coz I don’t want to hire normal people. This isn’t another employee that I want for OMLogic. This is me hiring someone who will get to work directly with me on OMLogic Business Development, marketing, wacky projects, skunk research work; anything and everything exciting and interesting digital has to offer. My criterion for hiring: The person should work with a smile. I can’t tolerate much less work with frowning faces The person should be a YES to work, always. If an opportunity comes, first explore with a Yes and eventually come to a No if its not good... Read More

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in India at any given point of time. What it actually means – A top 10 list of keywords and hashtags where social media agencies, political parties and PR companies have begged, borrowed, stolen or outrightly manipulated data and tweets to make their campaign on the top 10. How customers look at t... Read More

Digital India: Decoding the Myths

This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India. While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplisti... Read More

Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

"These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male in news (the news consumers), we have come to the social media world of everybody being an Alpha male. These news outlets had credibility and more importantly accountability. They came from different ideologies and philosophies, which meant they will broadcast different POV’... Read More

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What makes social special is that it doesn’t need to be one of the three. It can be multiple ones and there can be multiple finer points in each of these categories. What brands usually miss out on is clearly defining these as part of a strategic framework while creati... Read More

Digital & Social Media Expert