Digital & Social Media Expert

Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them. Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More

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What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations. Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More

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Secrets to Strategising Social Media Unplugged

It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, it is equally important to constantly improve and improvise on it. When it comes to an individual, a few followers on Twitter and some thousand subscribers on Facebook might look great, but when it comes to brands, making it big in this apparently virtual world seems like a distant ... Read More

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Call to boycott Cleartrip!

PR and the Buzz about Cleartrip   Cleartrip's recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable. Having said that, using this to get cheap publicity with their customers by telling them 'how much they care' is just as sad. As an agency, I am very disappointed by Cleartrip's actions. This Kejriwal like "Expose" needs to end. I am sure the PR agency will have sufficient examples of when the brand would have hidden something and would have sought the support from the same PR agency. Does that mean that the PR agency should now go out and ex... Read More

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