Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option.
Next came performance marketing wherein brands started to look for generating leads on digital. The ability to be able to measure every new lead that came made it the medium of choice for one and all. From real estate to insurance to education, CPL became the name of the gam... Read More
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little.
The impact: The real estate game changes forever!
Digital has not only broken down the barriers between countries and people, it has also broken down the barriers between brands. Collaborative ecosystem is the ability of a brand to be able to spend least amount of money and leverage the impact a different brand is creating and hence getting better ROI. Over the last few years, brands ... Read More
Rich getting richer while poor suffers – this is considered a key evil in the society. This is what keeps us from providing equality. But what’s the cause?
The constitution declares India to be a sovereign, socialist, secular, democratic republic. But we have done little to achieve a better socialist society. Socialism here means equal opportunity, equal rights and equal ability to be able to live well, NOT equal pay. It is equal pay based on work done irrespective of all other factors.
If looked closely, socialism would essentially mean that rich shouldn’t be able to get richer ju... Read More
I wrote this piece right after the first Delhi Odd-Even experiment but never published it since I thought its problem over. But considering this is coming back in April, I wanna publish my thoughts.
Let me preface this article: I am not an environment unfriendly person. I do my bit. I may not be an activist but I certainly do my bit. I ride a bike to work at times. I never throw stuff on roads. I try to take care of environment in whatever way possible.
Also, I have some expertise in this area having done numerous (paid and unpaid) digital and social media assignments for environment, tr... Read More
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India.
As easy as it seems, it isn’t one of the simpler businesses and definitely not the most lucrative one in the initial days. The business model involves an array of operations ranging from acquiring sellers, finding efficient logistic partners, raising funds and most importantly providing customer satisfaction without incurring lo... Read More
When you’re young all you want to do is grow up. When you grow up into successful adults, all that you want to do is go back to the roots and relive your childhood. I have been a part of the best of educational institutions in India and abroad, acquainted with stellar professors but my alma-mater DAV School, Shalimar Bagh shall always be the one I would want to revisit.
Living away from my native land in USA always brought memories of my beautiful childhood in the playgrounds, classrooms, and canteen from DAV School. DAV laid the wreath for success and excellence, carving inch by inch... Read More
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that's not what interests me in this year's event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring... Read More