Social Media

For the Love of Cricket

For the Love of Cricket

“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.” I love cricket, period. And I don’t just say this for the sake of it. I really do love cricket. I have arm twisted and forced people around me to do cricket and cricket based stuff for years. And now, I can proudly say, I told you so. OMLogic is proud (extremely proud) to be the digital partner for vivo mobiles, the official sponsor of the IPL 2016 and beyond. No... Read More

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My Experiments With Entrepreneurship

My Experiments With Entrepreneurship

Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep rocketing ahead, maybe even all the way to Mars." Today, as I complete 6 years as the CEO of OMLogic, I can for sure tell you that I have eaten glass, stared into the abyss, licked my wounds and have rocketed ahead. Hopefully, we will soon get our Mars landing too. Having been at the helm of aff... Read More

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Fake It Till You Make It

As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing. This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content. While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showe... Read More

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From two seats in 1984 to 272+ seats in 2014

It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election... Read More

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Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them. Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of goi... Read More

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What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations. Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If the... Read More

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“Me Lord! Gay and happy…let me be!”

On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009.  The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals. Before I could blame the Supreme Court, a couple of questions popped up in my mind. Was the verdict against the ‘gay community’ or the court just followed the book? Could the court have given the verdict in favour of LGBT (lesbian, gay, bisexual and transge... Read More

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