E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India. As easy as it seems, it isn’t one of the simpler businesses […]
When you’re young all you want to do is grow up. When you grow up into successful adults, all that you want to do is go back to the roots and relive your childhood. I have been a part of the best of educational institutions in India and abroad, acquainted with stellar professors but my alma-mater DAV School, Shalimar Bagh shall always be the one I would want to revisit.
Living away from my native land in USA always brought memories of my beautiful childhood in the playgrounds, classrooms, and canteen from DAV School. DAV laid the wreath for success and excellence, carving inch by inch of me, thereby making me a better person. I am so proud to be associated with one of the finest schools across the globe.Continue Reading
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that’s not what interests me in this year’s event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring out what technology might do in the next few years to what it has done in the last 12 months and what it will do in the next 2 years.Continue Reading
Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep […]
I am a cab company and am now entering into a contract with a toll wherein my passengers will not be charged toll. I will pay for it in lump-sum and my cabs would be allowed to pass through the free gates, without having to stop. Is it a breach of toll neutrality?
I don’t think we have evaluated and thought about Net Neutrality the right way so far. Net Neutrality simply says that all data on the internet will be treated the same way, irrespective of the source and irrespective of the content. Providing a choice to the source to make the payment versus a user to make the payment is actually a reasonable way to make the web available to everyone.Continue Reading
Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.
Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of going live. With our team putting in generous amount of efforts in trying new concepts, language and strategies, it all paid off when Oriflame made a hat-trick on ‘Social Samosa’!
Being reviewed for its social media presence on the basis of recent campaigns and an overall approach on social, it was more than just a feature for the team that is always up with suggestions, advice and undying passion for the brand. It was no less than being featured on a page 3 column with our full sized photos, full names and no spelling errors. Considering Oriflame is a direct selling company and different from the regular league of cosmetic brands… The brand is all about looking great, making money and having fun at the same time.Continue Reading
It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, […]
A guy and a gal decided to visit India from NY and Seattle respectively and wanted to go on a long cycling expedition to explore the never-seen India. Those villages, cities, towns that we miss while riding in the car. Well, Gillian Muessig, popularly known as SEOmom and the one I consider as my professional […]
As a kid growing up in rather humble surroundings in Delhi, we never had the place to keep a bicycle. I always lived knowing I can’t ride a bike. But then came 2012. January started with OMLogic working on two bicycle brands as social media partners and continued with me buying a 5-gear bicycle. It […]