In a world where digital agencies keep flourishing and flopping…what sets us apart? People? Clients? Vibes? All of these certainly! But if we look closer…you’ll see him standing there. Smiling! The *funny man* who’s been sailing our vessel, quite steady and strong. As we rejoice recalling the good, bad, ugly moments of 10 years, we can’t […]
These are the moments that changed us as a company. These are what define us and our culture. These are what we will never forget. Our belief in us – 1st October 2009: When we thought that the entire team will leave for the fears of job security. The old founding team was leaving the […]
If you are here, we are sure you know that OMLogic is a pretty unique setup. We do things zaraa hatke. Some of these lead to the culture and happiness that largely defines us all in the company. Here are some examples of things you may not get to see elsewhere. Let’s start with a […]
Happiness is one of our key 5 values. It is at the core of what we are as a company. It is what brings us back to work every day. This is why most of our ex-employees say “The new office is well an office, OMLogic was home.” Flat Organization: It’s become a cliché for […]
Today is Women’s Day! A day to either celebrate the might of 50% of the human population or, to rue over the exploits of 50% of the human population. The intention of both need to be identical. Creating the right place for women in the society. Please note, I didn’t say equal. Men and women […]
Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What […]
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India. As easy as it seems, it isn’t one of the simpler businesses […]
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that’s not what interests me in this year’s event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring out what technology might do in the next few years to what it has done in the last 12 months and what it will do in the next 2 years.Continue Reading
“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.” I love cricket, period. And I don’t just say this for […]
7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing.
Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doing the same thing).
Forward 3 years and we transformed into a social media agency but our rationale was the same. We used the online medium for brand evangelism and to create engaging conversations with the desired target audience. We did wonderfully well but we saw the same trend across the board. Take any vertical and Facebook posts from any brand in that vertical (travel, fashion, beauty, real-estate, politics) and you can’t even distinguish which post belongs to which brand. EVERYONE LOOKS ALIKE. Although the online medium gives us the opportunity for ‘Brand Building’, the ‘Brand Differentiation’ element approach needs a lot of work.Continue Reading