October 19, 2017

Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

“These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male […]

June 5, 2017

Social Media – What Brands Should Know

Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What […]

June 2, 2017

Donald Trump’s Misdirection

Have you ever heard of Harry Houdini? Well, he wasn’t like today’s magicians who are only interested in television ratings. He was an artist. He could make an elephant disappear in the middle of a theater filled with people, and do you know how he did that?

Misdirection.
What the eyes see and the ears hear, the mind believes.

Today, I am reminded of this famous quote from the movie, Swordfish. Perhaps Travolta’s best work after Pulp Fiction.

Seems like Donald Trump got his training from Harry Houdini himself. The latest decision to quit Paris Climate Accord seems clearly like a misdirection.

The best part of it is, we all will still fall for it. Under pressure from all corners about variety of legal, illegal and unethical issues, Trump has done what any seasoned politician will do. Change the Subject!

For the last 24 hours, no one seems to care about Russia or hacking or any other issues that have clouded Trump’s presidency over the last 3 months.

What I found particularly fascinating is the role that social media plays in it. There was a time when I thought about the digital audience (the cool microbloggers on Twitter) as a discerning lot. Those who can separate the wheat from the chaff.Continue Reading

April 7, 2017

Social Media – The Cause & The Solution Of Depression

Today is World Health Day and the ​theme is “Depression: Let’s talk!”

It seems like everyone is suffering from depression these days (even the economy, the society, the morals and the ethics). But this blog is not to discuss any of these subjects.

I want to talk about the changing nature of the world and what I think are the larger aspects of this thing called depression.

What is depression? Under most circumstances it is the unwillingness (not the inability) to do something by the right side of the brain which the left side of the brain thinks is a must do. In that sense, usually it is a disease of the riches. It comes from a pressure of expectations (not of survival, rather societal pressures of failure in a very superficial manner.)

The reasons are manifold, but I prima facie want to boil it down to the inability of people to be able to talk things out. It’s the loneliness and the feeling of having no one around in a crowded world that kicks depression in.Continue Reading

India Leadership Forum (NILF)
February 8, 2016

See you at NILF 2016!

NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that’s not what interests me in this year’s event.

India Leadership Forum (NILF)

Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring out what technology might do in the next few years to what it has done in the last 12 months and what it will do in the next 2 years.Continue Reading

October 1, 2015

My Experiments With Entrepreneurship

Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep […]

May 16, 2014

From two seats in 1984 to 272+ seats in 2014

It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election results that it’s nearly impossible to list.

Social strategy of BJP

Even with all the firsts, the election results did not come as a surprise. The comprehensive marketing strategy followed by BJP and its flawless execution has been visible for months now and has helped them get out of their worst fear – coalition compulsions. BJP had hit the bullseye with its communication strategy of mission 272+.Continue Reading

April 9, 2014

If It’s about Facebook and Twitter, We Are All Doomed

Social Media Marketing7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing.

Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doing the same thing).

Forward 3 years and we transformed into a social media agency but our rationale was the same. We used the online medium for brand evangelism and to create engaging conversations with the desired target audience. We did wonderfully well but we saw the same trend across the board. Take any vertical and Facebook posts from any brand in that vertical (travel, fashion, beauty, real-estate, politics) and you can’t even distinguish which post belongs to which brand. EVERYONE LOOKS ALIKE. Although the online medium gives us the opportunity for ‘Brand Building’, the ‘Brand Differentiation’ element approach needs a lot of work.Continue Reading

April 7, 2014

Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.

Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of going live. With our team putting in generous amount of efforts in trying new concepts, language and strategies, it all paid off when Oriflame made a hat-trick on ‘Social Samosa’!

Being reviewed for its social media presence on the basis of recent campaigns and an overall approach on social, it was more than just a feature for the team that is always up with suggestions, advice and undying passion for the brand. It was no less than being featured on a page 3 column with our full sized photos, full names and no spelling errors. Considering Oriflame is a direct selling company and different from the regular league of cosmetic brands… The brand is all about looking great, making money and having fun at the same time.Continue Reading

February 20, 2014

What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
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Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If there was a faulty service or a product, the best thing is to accept and promise to resolve. The agency executive or the social media manager may not know the exact reply but is there any person on the client side who may know it? It could be someone from the customer care team or the legal team or any other team who may be equipped to resolve the query in the most appropriate manner. We at our agency have created a simple process to seek the answers from the right people before going out there and replying! The key to resolving such issues is patience and the right intent.

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