Imagine yourself sitting in a dark room and then putting on a headset not heavier than your phone. Instantaneously, you’re transported into the world of your choosing. Perhaps you prefer the soothing Shire or the cyberpunk landscapes or the wasted wilderness of Dune. No matter what your preference may be, you will be able to […]
Last week my EA had to go on a sabbatical. Some medical emergency in the family ensured he could no longer continue to be with us. That brought me to an interesting conundrum. Finding a replacement and that too quick. And that brought me full-face to a problem I knew existed but didn’t really get […]
So we are 12 already! Twelve years of ideation, dedication, innovation and weird motivation. The moral of the story, we have come a long way and while they say change is the only constant, we like to remain true to some of our principles. Equality is one of those core values that this company was […]
“These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male […]
It’s the biggest festival of India. Its what binds everyone together. Its one of the few things that transcends above caste, region, gender and believe it or not, even religion. For years we have rejoiced the festival of Diwali like nothing else. But 2017 is different. The lackluster marketplaces, the missing euphoria, the reduced lighting, […]
This isn’t a normal job post, coz I don’t want to hire normal people. This isn’t another employee that I want for OMLogic. This is me hiring someone who will get to work directly with me on OMLogic Business Development, marketing, wacky projects, skunk research work; anything and everything exciting and interesting digital has to […]
On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in […]
This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India.
While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplistic picture that I came up with. Digital India is about the following:
- Connectivity: Connecting it all. Laying the backbone of infrastructure to enable everyone to be connected both from a voice and a data perspective. While this is already a success, there is huge scope for how to put applications together for its usage. There is huge scope in healthcare, education and agriculture.
- Transactional: The best mechanism to remove corruption is reduce the manual intervention. This is also a reasonable success so far.
- Financial: With the Aadhaar linkings, mobile wallets and digital currency, we are slowly but surely getting there.
- Communication: This is where the challenge lies. The challenge is not in how to leverage it, the challenge is in the misuse of it. Digital is quickly becoming the tool for the corrupt and the devious. You can read more about it: Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism.
Delhi recently put a ban on the fire-crackers. While it’s a good way to control the pollution, it is once again a demonstration of innovative thinking that governments should do. It seems like our government rates citizens at the lowest grade of importance for them (specially this ever-ignored middle class). All their decision making seems […]
Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What […]