“These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male […]
It’s the biggest festival of India. Its what binds everyone together. Its one of the few things that transcends above caste, region, gender and believe it or not, even religion. For years we have rejoiced the festival of Diwali like nothing else. But 2017 is different. The lackluster marketplaces, the missing euphoria, the reduced lighting, […]
This isn’t a normal job post, coz I don’t want to hire normal people. This isn’t another employee that I want for OMLogic. This is me hiring someone who will get to work directly with me on OMLogic Business Development, marketing, wacky projects, skunk research work; anything and everything exciting and interesting digital has to […]
On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in […]
This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India.
While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplistic picture that I came up with. Digital India is about the following:
- Connectivity: Connecting it all. Laying the backbone of infrastructure to enable everyone to be connected both from a voice and a data perspective. While this is already a success, there is huge scope for how to put applications together for its usage. There is huge scope in healthcare, education and agriculture.
- Transactional: The best mechanism to remove corruption is reduce the manual intervention. This is also a reasonable success so far.
- Financial: With the Aadhaar linkings, mobile wallets and digital currency, we are slowly but surely getting there.
- Communication: This is where the challenge lies. The challenge is not in how to leverage it, the challenge is in the misuse of it. Digital is quickly becoming the tool for the corrupt and the devious. You can read more about it: Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism.
Delhi recently put a ban on the fire-crackers. While it’s a good way to control the pollution, it is once again a demonstration of innovative thinking that governments should do. It seems like our government rates citizens at the lowest grade of importance for them (specially this ever-ignored middle class). All their decision making seems […]
Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What […]
Today is World Health Day and the theme is “Depression: Let’s talk!”
It seems like everyone is suffering from depression these days (even the economy, the society, the morals and the ethics). But this blog is not to discuss any of these subjects.
I want to talk about the changing nature of the world and what I think are the larger aspects of this thing called depression.
What is depression? Under most circumstances it is the unwillingness (not the inability) to do something by the right side of the brain which the left side of the brain thinks is a must do. In that sense, usually it is a disease of the riches. It comes from a pressure of expectations (not of survival, rather societal pressures of failure in a very superficial manner.)
The reasons are manifold, but I prima facie want to boil it down to the inability of people to be able to talk things out. It’s the loneliness and the feeling of having no one around in a crowded world that kicks depression in.Continue Reading
Year 2007 Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option. Year 2009 Next came […]
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little. The impact: The real estate game changes forever! Digital has not only broken down the barriers between countries and people, […]