June 13, 2013

Secrets to Strategising Social Media Unplugged

It’s instant, it’s implausible, it’s impactful and it has an incredible reach. It’s the Social Media. If online marketing is the future, social media is the fuel. My passion for this intriguing resource has led me to hunt for ways to improve talent in it. As much as it is important to identify this talent, […]

December 6, 2012

Call to boycott Cleartrip!

PR and the Buzz about Cleartrip   Cleartrip’s recent firing of BuzzPR is definitely justified; a PR agency misusing the data is abominable. Having said that, using this to get cheap publicity with their customers by telling them ‘how much they care’ is just as sad. As an agency, I am very disappointed by Cleartrip’s actions. […]

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