Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep […]
It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election results that it’s nearly impossible to list.
Even with all the firsts, the election results did not come as a surprise. The comprehensive marketing strategy followed by BJP and its flawless execution has been visible for months now and has helped them get out of their worst fear – coalition compulsions. BJP had hit the bullseye with its communication strategy of mission 272+.Continue Reading
Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.
Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of going live. With our team putting in generous amount of efforts in trying new concepts, language and strategies, it all paid off when Oriflame made a hat-trick on ‘Social Samosa’!
Being reviewed for its social media presence on the basis of recent campaigns and an overall approach on social, it was more than just a feature for the team that is always up with suggestions, advice and undying passion for the brand. It was no less than being featured on a page 3 column with our full sized photos, full names and no spelling errors. Considering Oriflame is a direct selling company and different from the regular league of cosmetic brands… The brand is all about looking great, making money and having fun at the same time.Continue Reading
The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If there was a faulty service or a product, the best thing is to accept and promise to resolve. The agency executive or the social media manager may not know the exact reply but is there any person on the client side who may know it? It could be someone from the customer care team or the legal team or any other team who may be equipped to resolve the query in the most appropriate manner. We at our agency have created a simple process to seek the answers from the right people before going out there and replying! The key to resolving such issues is patience and the right intent.
On 11-12-13, India witnessed a sudden upsurge in millions of criminals as the Supreme Court’s decision reversed the landmark order of Delhi High Court which had decriminalised homosexual acts in 2009. The court declared that two citizens of the same gender expressing love in the privacy of their own homes are criminals. Before I could […]
So, we have become a democracy now. Let me put things in perspective. Indian democracy has so far been elected and influenced by people who don’t know any better. As I mentioned in my last piece, only people who voted were: Very poor – Who are always occupied in the fight to earn a basic […]
Ba-adab, ba-mulayza, hoshiyar. Bells are ringing, trumpets are blowing the red carpet is rolled out. As the election results are out, television, print and online media will see heated debates and read in-depth analysis. While the winning party might celebrate and pop that champagne, the losing party will reposition its 2014 LokSabha poll strategy. Also, […]
I have been THINKING!! Thinking about all that is going on around us. I am not talking about the rape case, the murder case and other gruesome crimes we have witnessed recently. I am talking about how we as a society are rapidly becoming oblivious to our surroundings. I very strongly believe that the advent […]
I have been running a social media agency for years now, and have shied away from starting a blog of my own.. Weird, right!! Well, come to think of it, not so weird. Everybody in the social media industry seems to want to right, some prolific great writers, and others just like to hear themselves […]
Fake It Till You Make It
As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing.
This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content.
While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showed us the way.
Yes, I am indeed talking about our politicians.Continue Reading