While it has been an amazing experience working for brands in all sizes, shapes and forms over the last few years, 2017 started differently. For the first time, I took one of the brands and became a customer. It’s not that I have never consumed the content/products of the brands I have worked for before, […]
Year 2007 Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option. Year 2009 Next came […]
Imagine this: The real estate builders in Noida pool funds to create a social media campaign comparing the market space in Noida and Gurgaon to get the price difference between the markets bridged a little. The impact: The real estate game changes forever! Digital has not only broken down the barriers between countries and people, […]
Rich getting richer while poor suffers – this is considered a key evil in the society. This is what keeps us from providing equality. But what’s the cause?
The constitution declares India to be a sovereign, socialist, secular, democratic republic. But we have done little to achieve a better socialist society. Socialism here means equal opportunity, equal rights and equal ability to be able to live well, NOT equal pay. It is equal pay based on work done irrespective of all other factors.
If looked closely, socialism would essentially mean that rich shouldn’t be able to get richer just by the virtue of being rich and because we as a society provide equality. However, India, as an economy, suffers from an extremely high interest rate problem. A high interest rate means rich can live out of just being able to lend money and earn more. Money attracts money. It also makes it more difficult for businesses to flourish and makes entrepreneurship more difficult.Continue Reading
I wrote this piece right after the first Delhi Odd-Even experiment but never published it since I thought its problem over. But considering this is coming back in April, I wanna publish my thoughts. Let me preface this article: I am not an environment unfriendly person. I do my bit. I may not be an […]
E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India. As easy as it seems, it isn’t one of the simpler businesses […]
When you’re young all you want to do is grow up. When you grow up into successful adults, all that you want to do is go back to the roots and relive your childhood. I have been a part of the best of educational institutions in India and abroad, acquainted with stellar professors but my alma-mater DAV School, Shalimar Bagh shall always be the one I would want to revisit.
Living away from my native land in USA always brought memories of my beautiful childhood in the playgrounds, classrooms, and canteen from DAV School. DAV laid the wreath for success and excellence, carving inch by inch of me, thereby making me a better person. I am so proud to be associated with one of the finest schools across the globe.Continue Reading
NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that’s not what interests me in this year’s event.
Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring out what technology might do in the next few years to what it has done in the last 12 months and what it will do in the next 2 years.Continue Reading
“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.” I love cricket, period. And I don’t just say this for […]
No Traffic CP – Let’s Hustle!
The business capital of Delhi, Connaught Place, is all set to become a no-traffic zone from 1st February. While some may dismiss this decision as juvenile, it seems like a very calculated move to attract media and attention. Is there a need to control traffic and its movement in CP – YES. But the solution being proposed it […]