DELHI Odd-Even Rule
April 11, 2016

Why I Hated Delhi Odd-Even Rule!

I wrote this piece right after the first Delhi Odd-Even experiment but never published it since I thought its problem over. But considering this is coming back in April, I wanna publish my thoughts. Let me preface this article: I am not an environment unfriendly person. I do my bit. I may not be an […]

February 15, 2016

E-commerce Is No Joke!

E-commerce has lately become a keenly watched sector in India, especially with a handful of home-grown successful ventures being valued at billions of dollars. Likes of Sachin Bansal and Binny Bansal have inspired many of us to join the e-commerce league of India. As easy as it seems, it isn’t one of the simpler businesses […]

February 13, 2016

Time to Serve the Alma-Mater

When you’re young all you want to do is grow up. When you grow up into successful adults, all that you want to do is go back to the roots and relive your childhood. I have been a part of the best of educational institutions in India and abroad, acquainted with stellar professors but my alma-mater DAV School, Shalimar Bagh shall always be the one I would want to revisit.

#ModiInDAV

Living away from my native land in USA always brought memories of my beautiful childhood in the playgrounds, classrooms, and canteen from DAV School. DAV laid the wreath for success and excellence, carving inch by inch of me, thereby making me a better person. I am so proud to be associated with one of the finest schools across the globe.Continue Reading

India Leadership Forum (NILF)
February 8, 2016

See you at NILF 2016!

NASSCOM India Leadership Forum, perhaps one of the best gatherings of thought leaders and global influencers from all over the globe. The event is focused on exchanging ideas and experiences related to the world of technology. But that’s not what interests me in this year’s event.

India Leadership Forum (NILF)

Sure it will be a gala event. Sure there will be lots of wonderful national and international speakers. Sure there will be lots of business generated and discussed on the sidelines. But what is really exciting for me is that this year represents a transition. A transition from the exchange of ideas figuring out what technology might do in the next few years to what it has done in the last 12 months and what it will do in the next 2 years.Continue Reading

October 27, 2015

For the Love of Cricket

“Itni shidaat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki saazish ki hai. Kehte hain ki …… Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai.” I love cricket, period. And I don’t just say this for […]

October 1, 2015

My Experiments With Entrepreneurship

Elon Musk once said, “Creating a company is a very difficult thing. Starting a company is like eating glass and staring into the abyss. You have to do lots of things you don’t like. There’s no time to wallow and lick your wounds. Don’t let stress sideline you. Instead, use it as fuel to keep […]

July 7, 2015

Fake It Till You Make It

As the digital world continues to expand, brands world-wide are left with one daunting task: to integrate digital and traditional medium with no compromise on the success of marketing.

This was more worrisome for marketers and advertisers in the Indian market considering various reasons such as internet penetration, digital education and awareness and digital as the first preference or choice of people to consume the content.

While firms, brands and agencies had a difficult time in figuring out and deriving the rightmix of media pie, it was the white khadi kurta-payjama clad clan that showed us the way.
Yes, I am indeed talking about our politicians.Continue Reading

May 16, 2014

From two seats in 1984 to 272+ seats in 2014

It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election results that it’s nearly impossible to list.

Social strategy of BJP

Even with all the firsts, the election results did not come as a surprise. The comprehensive marketing strategy followed by BJP and its flawless execution has been visible for months now and has helped them get out of their worst fear – coalition compulsions. BJP had hit the bullseye with its communication strategy of mission 272+.Continue Reading

April 7, 2014

Oriflame in Limelight!

Working in a Social Media Agency means witnessing instant feedback for the work you put under public eye. A very enthusiastic social media team at OML works for Oriflame and they love to get reviews on how they are doing. So, here’s how 3 reviews done by ‘Social Samosa’ were taken by them.

Oriflame’s social media presence has grown immensely over the last two years, with new campaigns on Facebook, the blog witnessing a traffic that was initially unexpected, a Twitter page where tweeple share their lovely feedback and hashtags that make it to trending topics in just 20 minutes of going live. With our team putting in generous amount of efforts in trying new concepts, language and strategies, it all paid off when Oriflame made a hat-trick on ‘Social Samosa’!

Being reviewed for its social media presence on the basis of recent campaigns and an overall approach on social, it was more than just a feature for the team that is always up with suggestions, advice and undying passion for the brand. It was no less than being featured on a page 3 column with our full sized photos, full names and no spelling errors. Considering Oriflame is a direct selling company and different from the regular league of cosmetic brands… The brand is all about looking great, making money and having fun at the same time.Continue Reading

February 20, 2014

What you say is what you shall reap

The mistakes that brands and agencies make on social media have been talked about a lot. The problem here is not that agencies or brands lack something like a structure to deal with such mistakes; it is more to do with knowing what needs to be done in some unforeseen and undesired situations.
Untitled

Social media is a place where the brands and services are most exposed to both appreciation and flak alike. The last thing one can do on social media is to remove negative comments on their pages and especially if you are a brand like Starbucks and have disgruntled customers talking about you. If there was a faulty service or a product, the best thing is to accept and promise to resolve. The agency executive or the social media manager may not know the exact reply but is there any person on the client side who may know it? It could be someone from the customer care team or the legal team or any other team who may be equipped to resolve the query in the most appropriate manner. We at our agency have created a simple process to seek the answers from the right people before going out there and replying! The key to resolving such issues is patience and the right intent.

UntitledContinue Reading

1 2 3 4 5