September 23, 2019

10+ Faux Pas

It’s confession time! While we are proud of most of the things we have accomplished and the successes we have achieved, some of these faux pas make us prouder. They are the ones that keep us grounded. They are the ones that we laugh about at every party. We tried to ensure this blog is […]

September 22, 2019

10 WOW Cream-of-the-Campaigns!

While we have done some tremendous work over the years, we thought of sharing the 10 wow campaigns that truly stand out! These campaigns have been selected based on the innovation in the idea, the impact they caused and the fun we had while doing them. Please note, we are not supposed to talk about […]

September 21, 2019

10 Epic Excuses

We all have been there, Monday morning blues and any night hangovers are the worst enemies of a company’s HR. Usually, people work through it but sometimes you find these ‘people’ who love to make epic excuses to get out of coming to work. Interestingly, for some of the low-lives at OMLogic, we like coming […]

September 20, 2019

10 on 10 – The Next Digit!

Hard to imagine it’s been 10 years. 10 years when some of us against all the odds took on a setup with Rs 2 lacs of revenue, Rs 5 lacs of expenditure and an outgoing set of people doing frauds and everything else to bring us down. While some will look at us as a […]

October 19, 2017

Keyboard is Mightier Than the Pen is Mightier Than the Sword – Cyber Terrorism

“These are the best of times, these are the worst of times.” The above lines best describe the changing nature of media and news. From a simplistic world where there were 8-10 news outlets that regulated everything, where there was a clear distinction of Alpha male in news (the news generators) and the Beta male […]

October 17, 2017

#FeekiWaaliDiwali – Colorless Diwali

It’s the biggest festival of India. Its what binds everyone together. Its one of the few things that transcends above caste, region, gender and believe it or not, even religion. For years we have rejoiced the festival of Diwali like nothing else. But 2017 is different. The lackluster marketplaces, the missing euphoria, the reduced lighting, […]

October 15, 2017

I am Hiring!

This isn’t a normal job post, coz I don’t want to hire normal people. This isn’t another employee that I want for OMLogic. This is me hiring someone who will get to work directly with me on OMLogic Business Development, marketing, wacky projects, skunk research work; anything and everything exciting and interesting digital has to […]

July 31, 2017

Mindfuck? What The Fuck Is That?

Let me first put this in context. The crisis that you see most people go through every so often, the stress and the unhappiness that most people have in their life and in things around them is called mindfuck. Whether its existential crisis or issues in relationships or some other seemingly missing aspect in most […]

June 30, 2017

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world. Twitter Trends. What Twitter wants it to mean – A top 10 list of most important topics being discussed or talked about on Twitter related to India and in […]

Kapil Gupta
June 28, 2017

Digital India: Decoding the Myths

This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India.

While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplistic picture that I came up with. Digital India is about the following:

  • Connectivity: Connecting it all. Laying the backbone of infrastructure to enable everyone to be connected both from a voice and a data perspective. While this is already a success, there is huge scope for how to put applications together for its usage. There is huge scope in healthcare, education and agriculture.
    • Transactional: The best mechanism to remove corruption is reduce the manual intervention. This is also a reasonable success so far.


  • Financial: With the Aadhaar linkings, mobile wallets and digital currency, we are slowly but surely getting there.

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