If It’s about Facebook and Twitter, We Are All Doomed
7 years back when I founded OMLogic, online business was ruled by two major elements – keywords and technology but I was careful not to fall in this trap. I categorically placed the element of ‘communications’ while making the business and strategy plan. This step also led to the naam-karan of the company – OMLogic, bringing logic to online marketing.
Soon enough we had a team who believed the same and we continued weaving the communications part in the brands’ online approach until one day, we saw that the others were doing the same (which essentially meant that everyone was doing the same thing).
Forward 3 years and we transformed into a social media agency but our rationale was the same. We used the online medium for brand evangelism and to create engaging conversations with the desired target audience. We did wonderfully well but we saw the same trend across the board. Take any vertical and Facebook posts from any brand in that vertical (travel, fashion, beauty, real-estate, politics) and you can’t even distinguish which post belongs to which brand. EVERYONE LOOKS ALIKE. Although the online medium gives us the opportunity for ‘Brand Building’, the ‘Brand Differentiation’ element approach needs a lot of work.Continue Reading
In my post about ‘All that is wrong with Arvind Kejriwal’ (https://www.kapilgupta.in/blog/all-that-is-wrong-with-arvind-kejriwal/), I had talked about what he is missing. That was done with a conscious assumption that he has the right intentions. Today, I want to not constraint myself with that assumption.
When AAP came to power in Dec 2013, there was anxiousness all around. No one (including his best supporters and best detractors). Nobody knew how they will perform. Nobody knew what all they will be able to do.
From two seats in 1984 to 272+ seats in 2014
It is the first time that a party other than Congress reached a vote share of 30% in Indian elections in the last 67 years. It’s the first time that a party has secured a majority after the 1984 elections (and the first time in the history that a party to secure majority is not Congress). It is the first time that the number of seats of the Congress Party has been reduced to 2 digits. It is the first time that BJP has won all 25 seats in Rajasthan and has also won a majority of seats in Uttar Pradesh diminishing the once-upon-a-time regional giants. There are so many firsts in these election results that it’s nearly impossible to list.
Even with all the firsts, the election results did not come as a surprise. The comprehensive marketing strategy followed by BJP and its flawless execution has been visible for months now and has helped them get out of their worst fear – coalition compulsions. BJP had hit the bullseye with its communication strategy of mission 272+.Continue Reading