Google MCC Hacks, Silence, and the Cost of Power Without Accountability This is not a rant. This is a record. For the second time in a few months, my Google MCC has been hacked. This is not an isolated incident. The pattern mirrors what many agencies and advertisers have already documented in cases of Google […]
The easiest thing in the world today is to blame technology. Every time society fails, we look for a shiny new villain — something that cannot argue back, something that cannot expose us. This narrative has become a convenient shield that keeps us from seeing the real child stress crisis in India. So now, when […]
OpenAI just dropped ChatGPT Atlas, and somewhere in Mountain View, a few coffee cups just shattered. The browser war is back — and this time, it’s not about tabs and bookmarks; it’s about who owns your attention. What’s Atlas? OpenAI released ChatGPT Atlas — a full-fledged browser that blends human browsing with AI cognition. It […]
So Nepal tried to stand up. It asked Big Tech to do something as basic as opening accountability offices—something India, Brazil, and every large economy already forced them to do. The platforms didn’t like it. What followed wasn’t democracy, youth power, or freedom of expression. It was straight-up corporate muscle. Let’s not romanticize it. This […]
We’ve been sold a very romantic, very wrong idea of empathy. It’s not about imagining how someone feels. It’s about ensuring the other person feels that their feelings, their mood, their pain is being felt. That’s the difference between sympathy cards and real hugs. Between a “thoughts and prayers” tweet and sitting silently with a […]
Welcome to the next wave of digital Darwinism. We’ve crawled, we’ve indexed, we’ve optimized, and we’ve answered. But the future? It’s not about being seen. It’s not about being answered. It’s about being chosen—by machines making decisions on behalf of humans. That’s Agentic AI Optimization (AAIO) Business leaders love to chant buzzwords: SEO, AEO, ChatGPT, […]
I’ve run a digital agency for over 18 years — long enough to watch the internet go through entire lifetimes. I’ve seen the shift from “getting online” to “going digital.” From clunky tech builds to agile, data-driven marketing. From keyword-stuffed SEO pages to full-blown social media ecosystems. From carefully scripted brand speak to the messy, […]
So (checks notes)… the government just banned 25 OTT platforms—including Ullu, ALTT, and Desiflix—for streaming “soft porn” disguised as web series. Moral police are celebrating. Aunties are sighing with relief. Twitter is suddenly full of virtue. Let’s cut the crap. If this is the bar for soft porn, half of Bollywood needs to be buried […]
Well, well, well. YouTube just did the unthinkable. It told a billion people: “Your content sucks. Now go get a real job.” YouTube monetization changes, in a bold move dripping with both righteousness and risk. YouTube has announced that only creators with original and “good” content will now get paid. Translation? No more money for […]
She was 42. Shefali Jariwala — the face that once made the entire country pause, dance, hum, and then scroll on — died of a cardiac arrest a few days ago. But let’s be real. It wasn’t just her heart that gave up. It was the system. The pressure. The performance of always being “okay.” […]