Social media is about accentuating the finer points of a brand to a level that people talk about it, associate with it and use it as a reason to buy the brand. At the top level, these finer points can be classified into 3 parts: Product Experience (Functional) Brand Experience (Emotional) Marketing Spiel (Fun) What […]
Let me begin by congratulating Narendra Modi and the NDA government for successfully completing 3 years. I am extremely glad that things in India are much better in 3 years than the 3 months of the newly elected US government.
Even the staunchest opposition to Narendra Modi and the current government will agree that his ability to connect with the masses is strong and effective. The working of the government is a miracle at best and a very well run marketing machine at the worst. This is where closer analysis need to be done.
This government so far has much lesser serious scams, though a lot more newsable discussions.
Everything from intolerance to cow-slaughter to caste/religion and other aspects have kept this government on its feet and points to a less than effective control.Continue Reading
Today is reality day. 9th May. It has a very significant presence in my life. It’s the day when I decided on calling my new venture OMLogic. A company that has become a part of my life bigger than anything could ever be. OMLogic, the name, completes a decade of being, and its certainly time to reminisce. I still keep getting asked, mostly by people who find my decision disappointing and confusing, as to why I decided to move back to India. And I have given multiple different answers to them based on who was asking the question. Entrepreneurship bug, parents, Delhi life, kids are top amongst a list of 10 answers.
I have asked this question to myself numerous times and can say for sure none of them is true. So, why did I move back. Well, because I was bored. There, you have it!
Don’t get me wrong, I had a wonderful career. I was on fast path to leadership in IBM, salary more than most of my compatriots, house up on the hill and everything set right. But it all didn’t seem enough.
I guess I love the entropy, the chaos, the unknown, the change from the norm. One thing I can say about the move back to India is, 10 years, no regrets. Sure I would done some things differently (like choosing different partners to start the company with or ensuring I don’t take some of the ass-holes as customers which I did but overall…10 years, no regrets.Continue Reading
Today is World Health Day and the theme is “Depression: Let’s talk!”
It seems like everyone is suffering from depression these days (even the economy, the society, the morals and the ethics). But this blog is not to discuss any of these subjects.
I want to talk about the changing nature of the world and what I think are the larger aspects of this thing called depression.
What is depression? Under most circumstances it is the unwillingness (not the inability) to do something by the right side of the brain which the left side of the brain thinks is a must do. In that sense, usually it is a disease of the riches. It comes from a pressure of expectations (not of survival, rather societal pressures of failure in a very superficial manner.)
The reasons are manifold, but I prima facie want to boil it down to the inability of people to be able to talk things out. It’s the loneliness and the feeling of having no one around in a crowded world that kicks depression in.Continue Reading
He must be the most unique personality of the post independent India. Nobody has gained as much popularity during this time, much bigger than Anna and AK, perhaps bigger than JP Narayan, perhaps as big as Indira Gandhi. He has become the symbol of non-corrupt, developing Indian, a true statesman. Even his biggest critics can’t take this away from him. The only true statesman of significance I can think of in the last 20 years. Anna may be in the list but was very short-lived & hence insignificant.
But the confounding question is: Who is he and where is he headed? To answer this question, we perhaps need to delve deeper into the human psychology and the past of Narendra Modi.
Let’s start from the beginning. Narendra Damodardas Modi is an Indian politician. He comes from a lineage of megalomaniac Indian politicians who have spent their lifetime working their way through the dirty milieu of corrupt and extremely complex Indian politics. He has trampled over bodies, he has broken, bent and misused laws and everything he could muster. He has been part of an amazing crony-capitalism that stands in India. Truth being told, you can’t reach to where he is without going through all this. It’s a part of the process. Let me take it one step further: I am sure he was part of the Godhra riots. I am sure he was one of the core participants back then. Everything that he has been blamed for before 2014, he has done.
Perhaps the biggest impact of the digital world is the job of the HR. From being a role where the profile was simply to hire those that fitted well with the company, offering bananas for every good performance and firing those that didn’t fit well, HR has become what we in OMLogic call as ‘Office […]
While it has been an amazing experience working for brands in all sizes, shapes and forms over the last few years, 2017 started differently. For the first time, I took one of the brands and became a customer. It’s not that I have never consumed the content/products of the brands I have worked for before, […]
The business capital of Delhi, Connaught Place, is all set to become a no-traffic zone from 1st February. While some may dismiss this decision as juvenile, it seems like a very calculated move to attract media and attention. Is there a need to control traffic and its movement in CP – YES. But the solution being proposed it […]
Year 2007 Digital marketing started becoming a buzzword in the later part of the last decade. The ability to create a website and optimize it on Google search started driving technology savvy brands and brands looking for business in other geos where any other source of marketing wasn’t even an option. Year 2009 Next came […]
Donald Trump’s Misdirection
“Have you ever heard of Harry Houdini? Well, he wasn’t like today’s magicians who are only interested in television ratings. He was an artist. He could make an elephant disappear in the middle of a theater filled with people, and do you know how he did that?
Misdirection.
What the eyes see and the ears hear, the mind believes.”
Today, I am reminded of this famous quote from the movie, Swordfish. Perhaps Travolta’s best work after Pulp Fiction.
Seems like Donald Trump got his training from Harry Houdini himself. The latest decision to quit Paris Climate Accord seems clearly like a misdirection.
The best part of it is, we all will still fall for it. Under pressure from all corners about variety of legal, illegal and unethical issues, Trump has done what any seasoned politician will do. Change the Subject!
For the last 24 hours, no one seems to care about Russia or hacking or any other issues that have clouded Trump’s presidency over the last 3 months.
What I found particularly fascinating is the role that social media plays in it. There was a time when I thought about the digital audience (the cool microbloggers on Twitter) as a discerning lot. Those who can separate the wheat from the chaff.Continue Reading