Digital & Social Media Expert
October 15, 2017

I am Hiring!

This isn’t a normal job post, coz I don’t want to hire normal people. This isn’t another employee that I want for OMLogic. This is me hiring someone who will get to work directly with me on OMLogic Business Development, marketing, wacky projects, skunk research work; anything and everything exciting and interesting digital has to […]

Independence day
August 14, 2017

What Independence Means?

As we are ushering into the 71st year of Independence, I want to take time for us all to explore the meaning of independence in a bit more detail. Have you ever wondered what does independence mean to you or even what do you mean by independence? This blog is specifically to explore the meaning […]

August 10, 2017

Tough Economic Lesson For Country’s Engineering Academicians

Engineering is the practice of making things better, more efficient and getting more out of the resources.

With the opening up of the economy nearly 2 decades back and the global workforce movement, India saw plethora of opportunities open up. The easiest thing to do was to open up a new engineering college, and hence we have more engineering colleges than McDonald’s, Dominos, PizzaHut and a few more fast food chains put together.

Over the last 2-3 years, as the industry has tightened and Indian IT industry is seeing perhaps its first slump in 2 decades, most smart colleges have doubled up (and more) their marketing spending and have been able to ensure sanity.

Till we saw 2017. The engineering colleges and the intake in them is struggling. By some estimates, the form sales have taken a hit by as much as 25% to 30%. And this in an industry where institutes have increased seats almost every year. The more expensive ones, the ones which have lower quality infrastructure and can’t justify their stance are the worst hit, but everyone is going through the pain.Continue Reading

social media agency
July 31, 2017

Mindfuck? What The Fuck Is That?

Let me first put this in context. The crisis that you see most people go through every so often, the stress and the unhappiness that most people have in their life and in things around them is called mindfuck. Whether its existential crisis or issues in relationships or some other seemingly missing aspect in most […]

potential misadventures
July 20, 2017

What’s In A Process?

A process is a series of actions or steps taken in order to achieve a particular end. By definition a process should make working easier, replicable and take out potential misadventures or deviations. While this continues to be the objective, a prime need for the process is not to become a barrier. A process is […]

GST
July 3, 2017

GST – Where It All Goes Wrong!

Goods and Services Tax – The biggest tax reform in India since independence! Conceptually, the best thing that could happen in a country laden with incredibly complicated tax structure. For a very long time I have been a strong proponent, till I saw chinks in the chain. Don’t get me wrong. It’s a great philosophy. […]

TWITTER TRENDS 2017
June 30, 2017

Twitter Trends [India] – What do they really mean?

On this World Social Media Day, let us look at what is considered as one of the most important metrics in the current social media world: Twitter Trends. What Twitter wants it to mean – A top 10 list of the most important topics being discussed or talked about on Twitter related to India and […]

Kapil Gupta
June 28, 2017

Digital India: Decoding the Myths

This month, I had a distinct pleasure to speak at Bareilly, “New India: Opportunities and Challenges”, an event organized by Jagran Group and Future College. I was asked to talk about Digital India and Make In India. Perhaps the 2 initiatives that have governed the development of India over the last 2 years. Key focus of both these initiatives being to make it easy to begin, sustain and grow businesses in India.

While preparing and thinking about how to put it across to a Tier2 audience which may not otherwise be that savvy or care about development at the top level, here is a simplistic picture that I came up with. Digital India is about the following:

  • Connectivity: Connecting it all. Laying the backbone of infrastructure to enable everyone to be connected both from a voice and a data perspective. While this is already a success, there is huge scope for how to put applications together for its usage. There is huge scope in healthcare, education and agriculture.
    • Transactional: The best mechanism to remove corruption is reduce the manual intervention. This is also a reasonable success so far.

 

  • Financial: With the Aadhaar linkings, mobile wallets and digital currency, we are slowly but surely getting there.

Continue Reading

TIME IS RELATIVE
June 23, 2017

The (in)Famous Indian Standard Time

We all know it, we all hate it and yet, we all do it!

Well, I am talking about the (in)famous Indian Standard Time!

Have you ever wondered the genesis of Indian Standard time? Why are we always beginning meetings and things late?

Let’s start from the beginning!

We do take the usual 9 months to come out. We usually start our pre-school at 3 and our regular schooling at 5. It is not like we have a higher life expectancy than other countries. Yet, somewhere in-between, we have the Indian Standard Time.

In our country, schools start on time. Kids are never late in getting to school. Somewhere from where we get out of school to where we get to adult life, we start getting late for everything.

I have seen people blame colleges for it, saying how the entire concept of college is chilled, relaxed and okay with students being late. But, in my opinion, that’s not it. College classes do start in time. And the schedules do get managed.

In my view, it’s a social and cultural issue. And the thing about the cultural and social issue is that it is made by us. WE THE PEOPLE! We are not the ones who suffer from IST, we are the ones that proliferate it. It’s what most of us have gotten as inheritance, maybe even genetically transmitted.Continue Reading

June 7, 2017

The Delhi fire-cracker ban! The right way…

Delhi recently put a ban on the fire-crackers. While it’s a good way to control the pollution, it is once again a demonstration of innovative thinking that governments should do. It seems like our government rates citizens at the lowest grade of importance for them (specially this ever-ignored middle class). All their decision making seems […]

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